Starvox Entertainment and Marketing
Starvox Entertainment and Marketing is an expert in full service production and the marketing of entertainment properties. Starvox also provides the corporate world with a suite of marketing services which focus on the nexus of marketing and entertainment.
Starvox Entertainment produces, manages, represents and promotes cross-over performing arts shows that tour the world. Starvox has toured shows across Canada and the United States, as well as México, China, the Middle East and Europe. Highlights of Starvox’s international projects include presentations for the Shanghai International Arts Festival (China), the Tamaulipas International Festival (México), the launch event for the 50th Anniversary of the Casino du Beirut in Lebanon, a production at France’s opulent theatre Le Casino du Paris, and an event for the Russian Insurance Company Reso Guarantia that was held in the KGB Headquarters in Moscow.
In 2008, Starvox Entertainment introduced the South African dance spectacular African Footprint to North America with an extensive tour from Alaska to Florida, and into México. Major stops on the tour included New York, Chicago, Toronto, New Orleans and Philadelphia, as well as the 10,000-seat Auditorio Nacional in México City. The show received extensive media coverage with appearances on Inside Hollywood, ABC News, Dateline NBC, and over 100 airings of its two hour-long specials on PBS Television,seen by an estimated 70 million viewers. The troupe also had the honour of performing the opening number for México’s annual Las Lunas Awards TV special which was seen on México’s major networks by over 10 million viewers.
Starvox Marketing draws on extensive experience in branding and promotions. Starvox Marketing's largest client is Sony Electronics Canada, for whom Starvox produces all radio advertising, as well as events, promotions, and cross-promotions. Recently, Starvox made headlines across Canada for launching Sony’s new environmentally-friendly low-energy VE5 TVs with a series of events allowing consumers to turn on a TV with their own human bicycle-powered energy.
In 2010, Starvox is launching a new initiative linking online virtual training with powerful entertainment brands. The first brand to participate will be Bravo Television’s Top Chef, which will be providing online cooking lessons from their best chefs.
In 2011 Starvox saw the birth of a beautiful relationship with the Stephen Lewis Foundation, which supports grassroots organizations aiming to turn the tides of AIDS in Africa. Starvox produced an overwhelmingly successfull benefit concert for the Foundation which featured artists such as Alicia Keys, Rufus Wainwright, K'Naan, Angelique Kidjo, Harry Belafonte, and was hosted by Jian Ghomeshi.
Starvox founder and President Corey Ross has worked for over 15 years in the entertainment and marketing industries, presenting artists such as Andrea Bocelli, George Carlin, Oscar Peterson, Diana Krall, Destiny’s Child and Bryan Adams. In his role as director of entertainment for the Corporation of Massey and Roy Thomson Hall, he delivered the most profitable seasons in the history of those venues. His promotional work on the famous mooing milk carton with Dairy Farmers of Canada has won him awards at Canada’s Promo Awards and at the International Globes Promotional Awards. Ross’ work as vice-president of the not-for-profit Artists Against Racism helped the organization win the United Nations Humanitarian Award presented by Rudolph Giuliani for its work promoting tolerance.
In 2012, Corey Ross and Potter Productions launched the North American premiere of Potted Potter: The Unauthorised Harry Experience - A Parody by Dan and Jeff in Toronto, resulted in sold out performances and a historic sales result for the David Mirvish's Panasonic Theatre. The show moved on to New York City where it became an off-Broadway hit, receiving rave reviews from the New York Times, New York Post, and receiving the New York Times Critic Pick designation. Potted Potter is gearing up for it's North American tour in 2012-2013.
Starvox Entertainment and Marketing strive to bring quality shows and campaigns to people all over the world.